Client:
Allergan Data Labs (Abbvie)
Industry:
Pharmaceutical
Services Provided:
Managed Staff Augmentation
Modernizing Customer Experience in the Medical Aesthetics Space
About
Allergan Data Labs was established to lead the digital customer experience at AbbVie, a leading global pharmaceutical company.
Tasked with transforming the medical aesthetics business, Allergan Data Labs focuses on renowned brands like Botox, CoolSculpting, and Juvéderm.
With Shrine’s help, the team developed the aesthetics platform, Allē, which currently services over 3 million users and is present in nearly 20,000 medical offices/spas in the U.S.
Challenge
Allergan Data Labs faced a pivotal challenge early in its mission during a major promotional event called Botox Day – a significant campaign for their flagship brand. The unexpectedly high turnout at the event led to server problems and social media backlash, revealing critical issues in the existing loyalty platform.
Attempts to address these challenges by hiring in-house faced scaling issues, slowing down the quick fix for platform issues. The urgency to modernize the loyalty platform became apparent, necessitating a strategic solution to align technology with business goals.
Solution
Recognizing the need for rapid scaling and modernization, Allergan Data Labs engaged Shrine to conduct a comprehensive feasibility study on the existing loyalty platform. The assessment highlighted the necessity to upgrade the tech stack to accommodate growth effectively.
Shrine strategically placed high-impact leaders within the Allergan Data Labs team, equipped with the necessary skill set to modernize the loyalty platform. This managed staff augmentation approach aimed to address the immediate challenges and position the platform for future success.
Current State
Over the last 5 years, the partnership between Shrine and Allergan Data Labs has grown exponentially, with over 40 dedicated professionals contributing expertise in:
Front and Back-End Development
Data Science
Quality Assurance (Manual and Automated)
This collaborative effort not only resolved the initial challenges posed by Botox Day but also propelled significant growth and innovation within the medical aesthetics business.
Shrine’s managed staff augmentation has played a pivotal role in optimizing the loyalty platform, allowing Allergan Data Labs to focus on delivering a superior digital customer experience across their esteemed aesthetic brands.
