Not all loyalty programs need a mobile app.
Over the years, I’ve seen many businesses—especially loyalty programs—approach Shrine with the goal of building a mobile app. It’s often seen as the ultimate tool to engage customers and drive loyalty.
But before diving into development, I like to ask: “Does your program really need a mobile app?”
A good app can absolutely be a game-changer—but only if it aligns with your audience’s needs and delivers real value. Otherwise, it risks becoming an underused, expensive project.
Here are a few things to consider when deciding if an app is the right move for your loyalty program.
Audience Behavior
Are your members active app users? Do they frequently download and use apps, or are they more likely to engage through a mobile-optimized website?
Integration and Maintenance
Does your team have the bandwidth to maintain and update the app regularly? An app is not a “set it and forget it” project—it requires constant care to stay relevant and bug-free.
Value-Added Features
What unique benefits could your app provide that simpler alternatives couldn’t? For example, would you leverage app-exclusive perks, personalized notifications, or in-store integrations like QR codes or NFC? If your loyalty program doesn’t check these boxes, there are likely better, more cost-effective alternatives.
A mobile-optimized website or integrations with platforms like Apple Wallet or Google Pay can often deliver similar results with less complexity.
Launching an app without a clear strategy or strong differentiator can be a trap. It’s better to have no app than one that underwhelms your audience.
