Cracking the Code: Data Integration for Loyalty Programs
In my 50+ conversations with Loyalty Leaders, one challenge consistently takes center stage: data integrations. Many assume data integration is as simple as linking systems
November 2024
From Cost Center to Revenue Generator: Shifting the Perception on Loyalty Programs
A big risk for any enterprise loyalty program is being seen as a cost center rather than a revenue driver. Loyalty programs come with unique
Building Stronger Loyalty Programs: The Role of Business Clarity and ROI Modeling
Where would I start if I were tasked with launching or relaunching a loyalty program? I’d start by getting crystal clear on the business problem
Common Loyalty Program Pitfalls and How to Avoid Them
In my conversations with loyalty experts, I’ve encountered a few ideas that seem great on paper but often lead to big mistakes in practice. Here
5 Paths to Building a Loyalty Program: Which Approach Is Right for You?
When building the tech behind a loyalty program, companies often reach a crossroads. Each path comes with its own balance of cost, control, and complexity.