Brightback

Today’s consumers have the world available at their fingertips. Thousands of times a day, they are targeted by well-funded and well-thought-out marketing campaigns urging them to try new products or switch to new services.

With so many options to choose from and so many messages crowding the market, today’s customers don’t just need to be won over – they need to be convinced to stay.

Brightback automates customer retention for subscription businesses and SaaS companies. Like many newly formed startups,​ ​Brightback needed a development partner that knew how to transform their vision into a reality.

Shrine was hired to help build out the SaaS product and help with AWS deployment while ensuring the time to market was as short as possible.

Shrine played an integral part in helping the Brightback team create a superior product that managed customer segmentation and automation.

The platform is able to provide users real-time retention workflows by integrating with popular customer engagement tools, dashboards and insights for growth executives, and actionable save reports for success managers to engage accounts based on intent to cancel, reason for leaving, competition impact, and more.

Shrine once again utilized its time-tested app development process to provide all parties accountability and transparency into each step of development.

Brightback’s team continues to work with Shrine and has been able to focus on making its platform as powerful as possible knowing that it has a development partner who can help them bring their most innovative ideas to life.